Case Study: CODE27 Character Livehouse - Bringing Your Characters to Life
- Naveed Nawal
- 4d
- 3 min read
Customisable 3D AI Companion Hub | Create Your Own Reality
THE BACKGROUND
In a world increasingly drawn to virtual companions and immersive experiences, CODE27 arrives with a bold promise: bring your favourite characters to life. SyBran Innovation launched the project in April 2025 on Kickstarter with a modest goal of just US $5,000, yet within days, they revealed something much larger - not just funding, but a community hungry for deeper connection.
The vision behind CODE27 is rooted in fantasy, anime culture, and the desire for meaningful interaction. Users aren’t simply buying a device: they’re stepping into a world where they customise characters, environments, behaviours and even voices. With 3D modelling, AI integration, and open hardware in play, CODE27 promises a companion that doesn’t stay in a box - it occupies a space in your daily life. Their campaign copy emphasised a creative sandbox: upload 3D assets, programme behaviours, and build unique expression.
This positioning struck a chord. With early traction and visible prototypes, the campaign delivered more than a gadget- it offered an experience.
THE APPROACH
The team at SyBran didn’t just aim to build another smart companion - they designed for freedom of creation, emotive interaction, and persistent presence. From sketch to prototype, every decision aligned with the mantra: make the fantasy tangible. Firstly, they tackled modularity and customisation. Instead of limiting users to pre-set avatars or rigid behaviours, CODE27’s design allows for uploading custom 3D characters, selecting personalities, programming “Spellbooks” (behaviour scripts), and linking to multimodal AI models. This open ecosystem transforms the device from a static product into a creative platform.
Next came the hardware + interaction challenge. The hub needed to feel alive: a display or a presence, sensors, perhaps movement, voice, or emotion. It needed to respond, recognising context, reacting to the user, and seamlessly integrating into daily routines. SyBran emphasised gestural control, facial recognition, voice interaction, and optional rotating bases, so that the device doesn’t just sit, it exists. On online platforms such as Reddit, users gave early praise, stating that they would love to have one of these, since it’s like owning a figure you can actually interact with.
Finally, the approach emphasised community and transparency. Backers weren’t just customers - they were creators too. The campaign page, updates and comment threads underscored that this was a co-creative journey: early access, custom scripts, modding support. By inviting users into the process, they built anticipation and loyalty well ahead of delivery.
TOTAL BACKERS:
3,495
AMOUNT RAISED:
US$1,860,794 / US$5,000
PERCENT OF GOAL:
37216%
THE RESULTS
With a goal of US $5,000, CODE27 ended its campaign at roughly US $1.86 million from over 3,400 backers, achieving more than 35,000% of the original target. This success is about more than numbers. It demonstrates how a product that speaks not only to utility, but to identity and creativity, can attract a passionate audience. Observers noted that CODE27 didn’t just sell a device - it sold possibility: the chance to realise a character, curate a companion and define a little world of your own. Press coverage echoed this, recognising the campaign as a milestone in AI-companion hardware.
For creators, the takeaway is compelling: when you design a product that is co-creative rather than just consumptive, your backers become invested in the story of your brand - not just the spec sheet. CODE27 Character Livehouse shows us that the future of launch campaigns isn’t just about new features; rather, it’s about new possibilities. By centring creativity, customisation and co-creation, SyBran tapped into a community longing not just to use tech, but to own it. For your next campaign: start not with what you’re selling, but why it matters. Build for creation, not just consumption. The rest will follow.
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