Case Study: Caro STAND & TABLE Car Desk: Work & Rest in Your Car
- Kyle Sekenski
- May 27
- 4 min read
THE BACKGROUND
Case Study: Caro STAND & TABLE: Work & Rest in Your Car
Caomobi is a company specializing in innovative products to enhance convenience and productivity in daily life. The company designs and builds all products in-house, in order to maintain total control over product quality and originality.
With ever more consumers looking to fit work into their daily lives while on the go, Caomobi developed the Caro STAND & TABLE, a new addition to the growing car desk & workspace device market aimed at providing users, especially business professionals, with an innovative way to get work done without needing to exit their vehicle.
OUR APPROACH
Recognizing the increasing popularity of vehicles as spaces for work, dining, entertainment and recreation (while parked, of course) and the demand for ways to make vehicles as functional as a home office might be, Caomobi designed the Caro STAND & TABLE with specific features that cater to the needs of both busy professionals and ordinary users. The primary challenge was to offer a car desk that not only provided superior strength and durability to support a variety of laptop sizes as well as the weight of the user's wrists, but also facilitated ease of use, accessibility, and ergonomic comfort.
The Caro STAND & TABLE is designed around eleven key elements, with the comfort and satisfaction of the user in mind:
Stable Laptop Mounting: The Caro STAND is made to be adjusted to fit and lock onto steering wheels for virtually all vehicles and provide a stable, durable fit. Additionally, it can be mounted in either a vertical or horizontal keyboard position.
Ergonomic design: Caomobi integrated several adjustment features for users to fine-tune the angle of their laptop to provide them with the most comfortable posture. As a result, users can avoid neck or back pain from working for extended periods.
Dual Monitor Support Design: The Caro STAND can support two smart devices at once, such as both a laptop and tablet, or laptop with an additional monitor attachment. This allows the user to maximize productivity comfortably.
Heat Dissipation Design: The Caro STAND will securely support the bottom of the laptop while leaving adequate space for ventilation and airflow, keeping your device cool.
Attachable Table: When you attach the Caro table to the STAND, it expands the laptop mounting angles and provides additional space for accessories such as a mouse pad, wireless mouse, stationary, or other personal items.
Easy Adjustment Angle: The Caro table features a seven-step adjustable mechanism that allows the user to position a laptop at various angles. When combined with the Caro STAND, it allows for a total of 8 adjustable angles for easy customization to fit user comfort.
Non-slip & soft material: The Caro STAND is designed with non-slip materials in critical areas to prevent any unwanted movement at contact points with the steering wheel, which would destabilize the laptop and possibly leave scratch marks on the steering wheel. The STAND is designed to provide a stable and wobble-free typing experience.
Get In and Out Without Unmounting: The Caro STAND can be easily lifted to allow adequate space for exiting the vehicle while it is in use. The Caro STAND is the only car desk device on the market that can accommodate users exiting the vehicle with the device installed.
Compact Design for Easy Storage: The device is designed to be folded and stored compactly in a variety of storage spaces within a vehicle, such as a seatback pocket, door compartment or the glovebox.
Holds up to 33 lbs: The Caro table is made to withstand a maximum of 33 lbs, with the structure distributing weight evenly.
Fits Most Vehicles: The device is compatible with virtually all vehicle and steering wheel types, and can be easily installed on sedans, pickup trucks, vans, etc.
THE RESULTS
The Caro STAND & TABLE quickly became a must-have device for the driving public, particularly among busy working professionals. By combining functionality with style, the camera met the following key objectives:
Enhanced User Functionality: Users experienced a significant improvement in their productivity while in their vehicle from the variety of customizable angles the product allows.
Enhanced User Comfort: The device's angle customization allowed users to report report higher levels of comfort than with similar products, leading to increased productivity and reduced pain and discomfort.
User Friendliness: With the device able to be lifted up to allow for ease of vehicle access or exit, as well as the foldability of the product to allow for easy storage within the vehicle, the Caro STAND & TABLE gained traction not just with professionals users but with the general driving public.
Positive Brand Recognition: Caomobi solidified its position as an innovative leader in the everyday life solutions product market, recognized for understanding the evolving needs of consumers. The Caro STAND & TABLE has helped solidify Caomobi's reputation in this field.
Market Expansion and Product Line Growth: The success of the Caro STAND & TABLE also contributed to the expansion of Caomobi's product line, positioning the company to introduce additional products that build on the features that have helped their customer base grow. With an emphasis on user-friendly & problem-solving products products, Caomobi continues to evolve and expand into new consumer segments.
TOTAL BACKERS:
433 backers
AMOUNT RAISED:
$50,142
PERCENT OF GOAL:
1003%
THE RESULTS
The Caro Kickstarter video campaign won over many prospective backers, with many of them satisfied with the video's clear demonstration of how the product is unfolded and installed. The backers and users also liked how the video clearly and concisely explains the various uses and functionalities of the device, as well as the different customization options, all packaged with modern and minimalist production values.
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