Case Study: AVANTPET 2.0 : Eco-Friendly Pet Cooling Mat
- Kyle Sekenski
- May 29
- 4 min read
THE BACKGROUND
Case Study: AVANTPET 2.0 : Eco-Friendly Pet Cooling Mat
AVANTPET is a Korea-based company specializing in innovative pet products, designed for maximal pet comfort and safety. The company produces all their products with pets, their owners, and the environment in mind.
With ever more pet-owning consumers looking for comforting and safe products for their beloved animal companions, AVANTPET developed the 2.0, a new addition to the pet product market aimed at providing pets with a cool, comfortable place to relax and their owners with unparalleled satisfaction and peace of mind.
OUR APPROACH
The challenge was to design a cooling mat that could provide soft comfort, while also wicking away body heat to keep a pet optimally cool, using only materials and manufacturing processes that would be both harmless to the environment and non-toxic to pets if ingested.
Recognizing the increasing need for a better replacement for the typical pet cooling mats, which are neither especially comfortable nor made with pet-safe ingredients, Ant Pocket Tool designed the 2.0 with specific features that combine both the superior cooling factor of a typical cooling mat with the superior comfort of a traditional pet relaxation mat.
The result is the AVANTPET 2.0, designed around eight key elements, with the peace-of-mind and satisfaction of the customer and comfort & safety of their pets first in mind:
Edible Food-Grade Materials: The 2.0 uses ingredients like vegetable glycerin, carboxymethyl cellulose, and phytoncide oil for its cooling gel, all food-grade ingredients commonly used as additives.
Superior Low-Temperature Cooling: The 2.0 Cool Gel was designed for heat transfer, allowing for the pet's body heat to easily be circulated away as they use the mat. The mat consistently maintains a temperature anywhere from 5.4 to 9 degrees Fahrenheit cooler than room temperature, allowing the pet to instantly feel the difference as they relax or sleep.
Polygiene Technology Fabric: This fabric was created to be both soft on a pet's sensitive skin, as well as sanitary and easy to clean. The fabric is a microfiber which is treated with Polygiene, a water-resistant coating that also repels odors caused by bacteria. This results in a more healthy and pleasant living environment for your pet.
Mold-Free: Typical cooling mats for pets are prone to mold growth due to the repeated cycles of cooling, warming, and then freezing, gradually causing condensation/moisture buildup. The phytoncide additive in the AVANTPET 2.0's cooling gel is a plant-derived substance that not only promotes stress relief in pets, but also inhibits the growth of mold.
Extreme Cooling Capability: The typical gels used in cooling pet mats can freeze solid, causing an unpleasant experience for your pet. The 2.0 Cool Gel has a freezing point of -58 degrees Fahrenheit, meaning it is very unlikely to freeze solid in any conventional freezer and instead merely gets pleasantly cold.
Additionally, it can also be used as a warming pad in cold winter temperatures if the pad is microwaved for 1-2 minutes.
Easy to Clean: Pet bodily fluids, dirt, hair, and other contaminants will get on the mat, however the microfiber surface and Polygiene coating make cleaning as easy as wiping the surface with a damp cloth.
AVANTPET Cool Gel Technology: AVANTPET 2.0's Cool Gel was designed not to absorb moisture, keeping the mat fresh and easy to clean.
Safety Certification: AVANTPET makes all their products from eco-friendly materials, certified not to be harmful to consumers, pets or the environment.
THE RESULTS
The AVANTPET 2.0 proved very popular with pet owners, particularly those who keep their pets primarily indoors. By combining maximal pet comfort with safety for both pet and environment, the cooling mat met the following objectives:
Enhanced User Functionality: Pet owners experienced a high degree of pet satisfaction with the ease of cooling, freezing and cleaning the product.
Enhanced User Comfort: Pet owners also reported a high level of pet comfort and attachment while using the product.
User Friendliness: With the product easy to clean and maintain, as well as keep fresh, users were satisfied with the product's ability to promote a healthy living environment for their pet.
Positive Brand Recognition: AVANTPET solidified its position as an innovative leader in the pet product market, recognized for understanding the evolving tastes of pet owners. The 2.0 has helped solidify AVANTPET's reputation in this field.
Market Expansion and Product Line Growth: The success of the 2.0 also contributed to the expansion of AVANTPET's Ant Pocket Tool product line, positioning the company to introduce additional EDC solution products that build on the features that have helped their customer base grow. With an emphasis on functional and durable products, AVANTPET continues to evolve and expand into new consumer segments.
TOTAL BACKERS:
161 backers
AMOUNT RAISED:
US$ 11,527 / US$ 5,000 goal
PERCENT OF GOAL:
231%
THE RESULTS
The AVANTPET 2.0 Kickstarter video campaign won over many prospective backers, with many of them satisfied with the video's highlight of the increasing importance of finding natural ways to cool the body amid increasing heat waves, as well as the clear explanation of how the cooling mat's materials and design work together to promote cooling. Some had questions about how long the cooling effect would last at room temperature (about 30 mins), after refrigeration (1-2 hours), and after freezing (2-5 hours). The backers and users also liked how the video clearly shows how easily the product can be wiped down and rolled up or folded for easy storage.
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